MURALS iN TORONTO
produced by Love Letter Projects
LOVE LETTERS TO THE GREAT LAKES
— A GROWING PUBLIC ART project that gives voice to the lakes and inspires our communities to care for and protect them.
The Love Letter Projects is a collective of contemporary creatives in Canada inspired to use art engagement to bring awareness and spark positive action toward fresh water protection.
In 2019 our Artistic Director Jason Botkin was invited to an artist residency at stackt to build the latest iteration of the Love Letters to the Great Lakes. In planning a large public expression of art as storytelling for the Lakes, we invited people to contribute their words and poetry. We again asked Torontonians to express their love for the Lake, in whatever form that takes. Over the week, Jason translated the words and positive emotions for the Lake into a long wrapping mural along Bathurst Street in downtown Toronto.
In 2017 the team was thrilled to collaborate again with Friends of the Pan Am Path and was commissioned to complete a 60ft mural on a bent at Toronto's new public space, The Bentway. Drawing inspiration from the Red Side Dace, a local fish who’s natural habitat is threatened in the shores of Lake Ontario.
In 2016 the Love Letter Projects Canadian team created their first project and collaborated with PangeaSeed Foundation for the only international fresh water edition of "Sea Walls: Artists for Oceans” in Toronto, called a ‘Love Letter to the Great Lakes'. This festival was unprecedented in size bringing 10 international artists from as far away as New Zealand and Hong Kong with 10 local star artists.
Together, these efforts brought a much needed voice to the Great Lakes and the many environmental issues that threaten their health. The inaugural Love Letter to the Great Lakes was a dynamic presentation of art and activism in the form of 23 legacy mural artworks in June 2016.
Our ongoing objective is to beautify neighbourhoods, galvanize communities, and most importantly, stimulate a broader public awareness of the critical issues facing this breath-taking and unique natural water resource. The Great Lakes system contains a staggering 95% of North America’s surface freshwater and provides life to 35 million people.
With each Love Letter to the Great Lakes we bring a reason to care about the Lakes to each heart and mind we touch through meaningful, artful solutions.
A picture is worth far more than a thousand words.
We believe that an explosion of creativity, art, and design can transcend cultural and linguistic boundaries, inspiring positive global change.
PangeaSeed Foundation and the Love Letter Projects team collaborate with today’s most influential creative minds to help give large bodies of water the voice they so desperately need.
Plans to protect air and water, wilderness and wildlife are in fact plans to protect man.